FREE by Chris Anderson

I got my copy from Amazon yesterday and have started to charge through it. It makes for fascinating reading, particularly considering the way that “free” is affecting the photographic industry at this time. I hear that the book is available for free in a variety of different forms: podcast at iTunes, digital book art google.books and as an audio file at Wired Magazine

free“…in Free - The Future of a Radical Price, Chris Anderson makes the compelling case that in many instances businesses can profit more by giving things away than by charging for them. Far more than a promotional gimmick, Free is a business strategy that may be essential to a company’s survival… Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you are trying to sell.”

Source: book-jacket

Chris Anderson’s blog is even offering an embedable version of the book in the US.

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